The key to success in the network marketing industry is knowing how to build your network and how to create duplication. The big question is “HOW?” The answer to the question is by way of leverage. Okay you might ask, “what is leverage?’
Simply put leverage means doing more for less. The principal of leverage allows you to multiply your income through the efforts of others beyond your wildest dreams by duplication of your efforts. It would be difficult for you to develop a 6 and 7 figure income in the network marketing business without leverage.
You need a system that is easy to follow and people who are willing to take action and commit to the actions needed to leverage your money and time that will also open doors that will lead to their success. This is the How and Why. Duplication is the Key to your success in Network Marketing!
You alone are restricted; leverage takes your limitations and makes use of the talents, techniques and time of others. This is the concept of Network Marketing; people working together with one vision will increase your capabilities… there is power in the numbers. (Duplication is Power)
Jump-start your success by applying these techniques and duplication is inevitable:
1. Duplication Using The “Fisherman” Technique
Fishermen know where to go to find fish to catch in the ocean. Fish are everywhere in the Network Marketing Industry. Just like the fisherman, you to need to know where they are… and start connecting with them.
To build a successful business you need to connect with people on a daily basis, if you don’t building your business will be a challenge. Start by looking for prospects that are around you daily.
You might think like so many others that it’s easier to go after someone you don’t know and avoid the people you know. Most of the time this is true. It’s up to you if you choose your warm prospects first then move on to strangers, your cold list.
Wouldn’t it be better to go fishing in your own backyard instead of traveling across country? If you just go out and release the bait you’ll be surprised to find the many catches that are right there waiting for you.
A fisherman has to use the right bait. He couldn’t catch a shark using a minnow as bait. So what is the right type of bait do you use in Network Marketing?
• The right attitude
• The right tools-to guide and motivate
The cardinal rule for building an effective and solid organization is: Use the business to make great people and not to use people to make a great business.
Don’t give up; it might take some time before you get your first bite. Some fish will not bite because they’re not hungry I don’t care what kind of bait you’re using. Just keep on fishing. In this industry you are looking for someone with desire… someone who is hungry.
2. The People Franchise. Don’t just think of franchising in the traditional business. Network Marketing is also a franchise; it is a people franchise business. It is the duplication of each other.
There is a competitive edge to the people franchise over the traditional franchises like Mac Donald’s, Subway’s and Jiffy Lube; your franchise is done from your home. In the world of Network Marketing, you don’t require overhead and operational expenses, you have the privilege to enjoy time, and you’re your own boss.
You can build your people franchise by conducting home meetings, by reaching a limitless audience using the internet and contacting prospects over the phone from any location. Just remember to follow-up to close them to continue the duplication process.
3. The Five-Step Duplication Process. Just like you your prospects need guidance and training. Just like you they must become the leaders of their own network. Just like you they must be role models. Just like the traditional franchises you train and organize your network with a system they can duplicate by applying these five steps: