Leveraging and Duplication

Posts tagged ‘what is yelp’

What is Yelp?

Our purpose: To connect people with great local businesses

Yelp, Inc. is a multinational corporation headquartered in San Francisco,California, that operates an “online urban guide” and business review site. Yelp was founded by Jeremy Stoppelman  and Russel Simmons in 2004.

The company’s Yelp website began as an email service for exchanging local business recommendations, and later introduced social networking features, discounts, and mobile applications. Yelp has extended its services to Argentina, Australia, Brazil, Canada, Chile, Japan, Mexico, New Zealand, Singapore and parts of Europe.

 What You Should Know About Yelp

  1. Yelp was founded in 2004to help people find great local businesses like dentists, hair stylists and mechanics.
  2. Yelp had an average of approximately 138 million monthly unique visitors in Q2 2014.
  3. Yelpers have written over61 million local reviews.
  4. In addition to reviews, you can use Yelp to find eventslists and to talk with other Yelpers.
  5. Every business owner (or manager) can setup a free accountto post photos and message their customers.
  6. Yelp makes money by selling adsto local businesses – you’ll see these clearly labeled “Yelp Ads” around the site.
  7. Paying advertisers can never change or re-order their reviews.
  8. Yelp uses automated softwareto recommend the most helpful and reliable reviews for the Yelp community among the millions we get. The software looks at dozens of different signals, including various measures of quality, reliability, and activity on Yelp. The process has nothing to do with whether a business advertises on Yelp or not. Learn more here.
  9. You can access Yelp via iPhoneAndroid, and more – see the full list of mobile apps here.
  10. TheWeekly Yelp brings locals updates on the latest and greatest business openings & other happenings.

How Yelp Works

One of the more popular social networking sites that focuses on reviewing businesses and sharing information about them is Yelp.com

When you go to a new restaurant and have a good experience, it’s likely that you won’t keep the place a secret. After all, when people enjoy a great meal, exceptional service or a pleasant atmosphere, they typically make an effort to tell other people about it. Many of us, particularly city dwellers, are naturally curious about what’s new, popular or just plain good around town, and sharing with others is one of the easier and more reliable ways of establishing the best locations. The same goes for many other types of businesses or services — drivers often recommend a good mechanic to people looking for affordable, honest work on a car, while someone in need of a new doctor might ask around for recommendations.

But it can work the opposite way, too. If you go to a restaurant and have a terrible time — maybe the food is unappetizing, or the service is poor — you want to warn others about it. Instead of allowing your friends to suffer through an expensive meal that most likely won’t satisfy, maybe you recommend they think twice about their choice of restaurant and suggest somewhere else to enjoy a night out.

Businesses live and die by this kind of communication, and now the Internet has made it even easier for word to spread quickly…..

How to Create a Personal Yelp Accountclick here


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